“SureTrack combines a powerful suite of resources that will set a new standard for automotive repair excellence by bridging the gap between symptom and accurate repair,” said Ben Johnson, director of product management for Mitchell 1. Mitchell 1 launched its latest online product, SureTrack, an all-in-one repair information resource that brings together a combination of intelligence and expertise to help aftermarket automotive shops increase accuracy and efficiency from diagnosis to completed repair. There were many products introduced at AAPEX. Technologically advanced vehicles offer increasing aftermarket opportunity.Īttendees also heard a lively political debate between Haley Barbour, the former governor of Mississippi, and Terry McAuliff, former chairman of the Democratic National Committee. Globalization of platforms and model families is accelerating.ĥ. CUVs and mid-size cars are driving the recovery in new vehicle sales.Ĥ. The vehicle population continues to age.ģ.

Light vehicle sales are on the rise, and OEMs are getting more aggressive as consumers return to the showroom.Ģ. Rogers’ presentation was titled “5 Trends in 5 Minutes” and outlined the following developments in the auto aftermarket:ġ. Russell added that auto repair shops can take action to improve their businesses by tracking the shop’s search trends at /trends. Automotive searches on mobile devices also have increased. On Google’s video site, YouTube, automotive repair videos are increasing in popularity. Of the 20 million consumer product searches on the site in the first quarter of 2012, 52% were for automotive products and services. In addition, Google’s data reveals a spike in battery and starter searches in December. “Tire interest starts to peak from September to December as consumers prepare their cars for the colder weather,” said Russell. Hosted by AAIA President Kathleen Schmatz, the Town Hall was sponsored by Polk and took place at the Venetian Hotel during the Automotive Aftermarket Products Expo (AAPEX).

Polk & Co., in covering car-related trends at the Automotive Aftermarket Industry Association (AAIA) Town Hall. Russell joined Tim Rogers, president of R.L. Consumer automotive searches on Google are seasonal in nature, according to Danielle Russell, industry director of automotive at Google Inc.

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